IMG & CCTV Agree Sports TV Deal Global sports marketing company, IMG Worldwide, has agreed anexclusive 20-year deal with China Central Televesion (CCTV) todevelop and market new sports events, Sport Business reports. According to the Wall Street Journal, the venture aims tocapitalise on the post-Olympics commercialisation of sports inChina and will develop sports and entertainment events across Chinafor broadcast on state-owned CCTV. IMG will sell sponsorship rightsfor those events. "The fundamental purpose of the joint venture is to marry whatCCTV does in China and what IMG does all over the world," saidTed Forstmann, IMG's Chairman and Chief Executive. "If we aresuccessful [in China], there are going to be a whole lot of eventsthat do not exist today," he added.
Last update : Sunday, 03 August 2008
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